Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

(King, 2022)

 what Alt Tags and Title Tags are in HTML :

Alt tags : The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). (HTML alt attribute)

Title tags : The <title> tag in HTML is used to define the title of HTML document. It sets the title in the browser toolbar. It provides the title for the web page when it is added to favorites. It displays the title for the page in search engine results. (What is a title tag)

how alt tags and title tags improve seo in my e-commerce website:

Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly. However, not only do alt tags help search engine crawlers, not setting alt tags  for your images can have a detrimental effect on the ranking of your web pages. (Ltd, I.V)

Just like any other page element, you can write your title tags with SEO in mind and optimise them for search engines. There are several elements to this. Because both humans and algorithms will be using it, you have to craft your title tag to be easily legible for both. This makes writing a title tag both an art and a science. Since the title tag is what shows up in SERPs, it's important that it accurately reflects what the page is about to encourage people to click on it. It also needs have keywords that tell search engines what the page is about.

The title is the first chance you get as an e-commerce merchant to grab the attention of potential customers and stand apart from the competition. A poorly written title tag can reduce click throughs, which is an element that search engines use in their rankings. (BigCommerce)

References :

(no date) HTML alt attribute. Available at: https://www.w3schools.com/tags/att_alt.asp (Accessed: February 13, 2023).

Ltd, I.V. (no date) Why image alt text is important for Seo, Leading Digital Marketing Agency in Surrey. Available at: https://www.innovationvisual.com/knowledge/why-image-alt-text-is-important-for-seo (Accessed: February 13, 2023).

What is a title tag and why is it important? (no date) BigCommerce. Available at: https://www.bigcommerce.co.uk/ecommerce-answers/what-title-tag-and-why-it-important/ (Accessed: February 13, 2023).

King, T. (2022) How to optimize image alt tags and filenames, Alchemy Marketing. Available at: https://alchemymarketing.com/the-seo-checklist/optimize-image-alt-tags-and-filenames/ (Accessed: February 13, 2023).