What is SEO and how is SEO used?

 What is SEO?

      SEO stands for search engine optimisation, it is all about improving a site's rankings in the organic (non-paid) section of the search results. (What is SEO, 2023)

What SEO is used for?

      SEO involves five main steps:

1. Keyword research. Find what people search
   for.
2. Content creation. Craft content for searchers.
3. On-page SEO. Make your content as clear as possible.
4. Link building. Build trust and authority from other websites.
5. Technical SEO. Help search engines find, crawl, and index your content efficiently. (What is SEO, 2023)

( Pillai, 2022 )

REFRENCES:

What is SEO - search engine optimization? (2023) Search Engine Land. Available at: https://searchengineland.com/guide/what-is-seo (Accessed: February 11, 2023).

Pillai, N. (2022) What is Seo and how does it work in 2022, Magnes Marketing. Available at: https://magnesmarketing.com/what-is-seo-2022/ (Accessed: February 11, 2023).